If somebody had been to ask you what instruments you utilize to battle web site downtime, your fast reply would possible be, “A website monitoring service”. Whereas that reply in and of itself will not be a nasty one, if a web site monitoring service is the one instrument in your arsenal towards the havoc that web site downtime can create on your on-line enterprise, you aren’t taking a complete method to defending what you are promoting from downtime’s results, nor are you defending your web site’s fame to one of the best of your skills. Whereas a web site monitoring service is certainly a “must-have” instrument in the case of preventing web site downtime’s penalties, it isn’t the one instrument it’s essential make use of. In case you have but to discover how social media can be utilized to your benefit within the battle towards the harm attributable to dreaded web site downtime, listed below are some issues to think about.Communication Is KeyIf your clients cannot do one thing that they need to do whereas visiting your web site, akin to make a purchase order or browse your web site’s choices, they’ll need to know why the positioning is not obtainable when they need entry to it. Clearly, in case your web site is experiencing any kind of downtime, you may’t use the pages of your web site to enter element about what has gone awry or give your guests estimates as to once they can anticipate the positioning to be practical once more. That is the place social media comes into play.Whereas your web site could also be down, social media networks akin to Fb and Twitter are possible up and operating. In case you have invested effort and time into making a social media presence and a following on these websites, you need to use these platforms to speak together with your clients when downtime points do come up. Let’s take a look at two instance eventualities to see the distinction that utilizing social media along side your web site monitoring service could make.Situation OneSite 1 has gone down. They haven’t any social media publicity, no accounts, and no followings. They haven’t any means of speaking with their potential clients relating to the downtime they’re experiencing or updating clients as to when the positioning will be anticipated to be again up and operating. When clients go to the positioning they get an error message saying the positioning is down because of technical points, however no additional data is given. Clients grow to be pissed off with the continued downtime and as they do, they start looking out different web sites to satisfy their wants and make purchases. Web site 1 begins to lose clients to the competitors, whose web sites are up and operating and who’ve higher technique of communication.Situation TwoSite 2 has put social media profiles in place and the corporate has labored on gaining a big social media following along with utilizing a web site monitoring service. The corporate has ready for the worst and so they know that when web site downtime happens, they should use the social media instruments at their disposal to speak with clients relating to mentioned downtime. When the enterprise is notified of downtime by their web site monitoring service, they go to work to find out what has brought about the downtime to allow them to talk the difficulty with the general public, utilizing their social media accounts. When the corporate has estimated how lengthy it’s going to take to get the positioning again up and operating, they impart this with their clients as effectively. They could even use the social media platforms to promote an “apology” provide that permits affected clients to obtain a set greenback quantity off or a proportion off a future buy to compensate for the inconvenience. Not solely does this foster goodwill amongst clients, it helps be certain that clients will wait till the downtime difficulty has handed in order that they will reap the benefits of the apology provide fairly than going to a competitor to meet their wants.Which Firm’s Lead Will You Observe?You have got a web site monitoring service in place. You might be made conscious the second downtime happens. The query is, what is going to you do when you find yourself notified by your web site monitoring service that there’s a downtime difficulty occurring? In case you have invested effort and time into establishing social media accounts and making a buyer following, you need to use these social media instruments to your benefit, offering transparency to your clients and fostering goodwill and respect amongst them.In case you have but to place social media to work on your on-line enterprise, now could be the time to create a social media presence so you may have your buyer following created and constructed earlier than a problem with downtime happens. Then, when your web site monitoring service alerts you that downtime has grow to be a problem, you may go to work to make use of these social media instruments accordingly.Moreover, in case you would not have a web site monitoring service in place simply but, now could be the time to set that up. The very last thing you need is to be notified by way of your social media followers that your web site is down, making you the final to know concerning the difficulty and inflicting you to lose face in addition to earnings.